I will explain the 6 easy steps of Marketing planning from PR Smith’s SOSTAC® Plan with examples. In the end, I will also share some important info-graphics explaining how the model can be used in digital marketing.
Table of Content
What...
What is First Principles Thinking?
According to Wikipedia:
"A first principle is a basic, unconditional, self-evident
proposition or assumption that cannot be deduced from any other proposition or
assumption." {1}
The first principle is the basic assumption or basic known truth or law that...
The article is going to highlight how marketing mix elements can
create a marketing strategy. For that to happen, you need to
understand the marketing mix elements from a consumer perspective.
Marketing mix elements to make a better marketing strategy
Marketing strategy means...